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Peter Brown | Graphic Designer
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DATA 2 STORY

BRIEF
Create a logo and promo video for Data 2 Story, Sapio Research’s AI-powered platform that transforms complex data into clear, compelling, and commercially valuable narratives for brands and businesses.

CREATIVE
Developed a bold, typographic logo and animated video that visualises the transformation of raw data into clear, impactful stories. The identity combines graphic data elements with narrative devices, while the video uses motion design to highlight the journey from insight to impact.

OXFAM
COMEDY NIGHT BRANDING

BRIEF
Design the identity and promotional materials for Women Stand Up, Oxfam’s comedy gig in London celebrating International Women’s Day.

CREATIVE
Created the name, identity, promotional materials and a large backdrop for the theatre. The other materials include a flyer, posters and goodie bag containing a leaflet, badges, stickers and a free T-shirt.

ERGONOMIC SOLUTIONS

BRIEF
To refresh the Ergonomic Solutions brand and all associated elements.

CREATIVE
Developed their new brand identity across product sheets, business cards, a sustainability policy document and event stands at their annual shows in New York and Barcelona.

CRUMBS
FOOD PACKAGING

BRIEF
Design a new range of innovative packaging for Crumbs Food, a company that specialise in the savoury pastry market.

CREATIVE
Created a complete range of products using bold typography and bright, complementary colours. The most unique aspect of the design is that each pack in the range also features a short, humorous story relating to the product, printed on the inside of the pack to read whilst you are eating your food.

BT

BRIEF
To produce a range of print and digital work for both internal and consumer facing materials.

CREATIVE
Designed a range of Powerpoint Point presentations for internal use, created a consistent style for their consumer facing datasheets, and also worked on a substantial white paper about the future of work.

UNHCR
WINTER SURVIVAL FUND

BRIEF
To design a mail pack aimed at encouraging people to donate money to help refugee families in Jordan and Lebanon survive the worst of winter.

CREATIVE
Created a pack that tries to put the reader in the shoes of the refugees with a journal extract and accompanying article describing the conditions being faced. The pack features very bleak imagery to show how tough the situation is during the winter months. There is then a useful breakdown of what your money can buy on the back of the donation form.

BANK OF AMERICA

BRIEF
To create an animation which explains how the Bank of America Employee Discount Programme works.

CREATIVE
Designed a video which fits in with the Bank of America brand and explains how the Employee Discount Programme works using engaging, vibrant imagery with dynamic text animation.

SCHINDLER
MAGAZINE

BRIEF
To produce a quarterly magazine bringing together the latest developments and internal news for the employees of Schindler.

CREATIVE
Designed an A5 magazine following the Schindler brand but expanding on this where possible with imagery and infographics to present the content in the most engaging and easily digestible way.

PLANGLOW
IDENTITY

BRIEF
Redesign the logo and identity for Planglow, the market-leading supplier of labels, labelling software, and compostable packaging to the catering industry.

CREATIVE
Created a logo that has been modernised and softened to emphasise the personable, high-level of service and support from the technical team. A new font was chosen and illustrations drawn to show what the company has to offer customers. The existing orange colour was kept as research showed this had become synonymous with Planglow throughout the industry. The identity work was then used to create the new exhibition stand graphics.

SUPERFAST ESSEX
FULL FIBRE CAMPAIGN

BRIEF
To create a campaign for Superfast Essex to highlight the benefits of ultrafast broadband.

CREATIVE
Designed a range of static and animated social media posts, header images for social profiles and a postcard flyer. The designs focused on being clear and simple so people could quickly understand the benefits of ultrafast broadband.

LABELLOGIC LIVE
LOGO

BRIEF
Design a logo for LabelLogic Live, the new cloud-based labelling application from Planglow, the industry leading label and compostable packaging company.

CREATIVE
Created a logo that clearly shows what the application will be used for. It achieves this by combining the 3 ‘L’s of the name and cutting the top corner of the square off to create the illusion of a folded corner, representing the peeling of a label or sticker.

MSI REPRODUCTIVE CHOICES

BRIEF
To provide design support for MSI Reproductive Choices who are an organisation and leading provider of sexual and reproductive healthcare working across 37 countries worldwide.

CREATIVE
Designed a range of materials which are flexible enough to be used in a number of different environments throughout the world, while simple enough to be managed centrally.

SENSE
HOLIDAY REMINDER APPEAL

BRIEF
To design a mail pack aimed at encouraging people to donate money to help send a child like Teegan on a Sense Holiday.

CREATIVE
Created a reminder pack that shows the kind of experience a Sense Holiday can offer a child and the benefits it can give them. This is mainly done by the inclusion of a holiday timetable and also the content on the back of the donation form.

ILLUMIUNATE TECHNOLOGIES

BRIEF
To establish a clear new look and feel for all of the company's marketing collateral.

CREATIVE
Designed presentations, solutions briefs, white papers, datasheets and emails – with guidance on the logo, colours, imagery and icons that make up the brand.

OXFAM
LONDON MARATHON MAP

BRIEF
Design a map of the cheering points for friends and families of everyone running on behalf of Oxfam in the London Marathon.

CREATIVE
Created a bespoke format which had to be practical to hold (both folded and unfolded) and have a consistent design to match with Oxfam’s recent rebrand. The inside consists of a map of the route marked with the cheering points where Oxfam staff will be based. The outside features the cover and a large blank area designed for the supporter to write a good luck message and hold up during the race.

OPENREACH

BRIEF
To produce a range of print and digital work for both internal and consumer facing materials.

CREATIVE
Designed for their successful and popular quarterly internal magazine. Created location based online ads, information leaflets for potential customers, an event stand to showcase the company history, all while working with strict brand guidelines.

MARIE CURIE
GREAT DAFFODIL APPEAL

BRIEF
To design a mail pack asking donors to give a gift and wear their daffodil pin to help a Marie Curie Nurse like Marlene support people living with a terminal illness and their families.

CREATIVE
Created a pack that shows the impact that donors can make during March, through people-centred storytelling and clear calls to action, with a focus on the daffodil and what it means to people. And people’s experience of end of life, and also the impact on the people helped by Marie Curie.

UK HEALTH SECURITY AGENCY

BRIEF
To produce a range of print and digital work to inform patients and healthcare professionals.

CREATIVE
Designed a wide range of print and digital media for public awareness campaigns covering topics from COVID-19 to flu and meningitis. The main challenge is making sure the design is effective for the large and varied audience it is targeted towards.

RSPB
LEGACY CAMPAIGN: FINAL REPORT

BRIEF
Create a report for displaying the data, findings and analysis of an RSPB Legacy Campaign.

CREATIVE
Designed a 60-page report using sourced RSPB imagery, created a wide variety of infographics and tables to display the data and findings, and adhered to brand guidelines throughout.

BLIND VETERANS UK
GIFT OF READING APPEAL

BRIEF
To design an appeal around the concept of giving someone the gift of reading.

CREATIVE
Created a very unbranded, inside track style mail pack which the client was very happy with. The gift inside was a plastic magnifier which could be used to read the letter, and then encourage a donation so that others may benefit from a magnification device.

SIX MACHINE
LOGO

BRIEF
Design a logo for a covers band from the South West of England, called Six Machine. They perform at weddings, venues and small festivals, playing songs from the 60s, to music of today.

CREATIVE
Created a logo and set of business cards for the band. The logo works effectively by showing what they do and also suggesting the type of music they may play due to the choice of microphone and typeface. They have recently had the logo printed on to drum skins, mugs, flyers and other promotional materials.

UNHCR
YEMEN EMERGENCY APPEAL

BRIEF
To design an emergency appeal asking people to help provide lifesaving aid to families struggling to stay alive in Yemen.

CREATIVE
Created a pack that feels like it has been put together quickly in terms of design and content to reflect the urgent notion of the appeal. The ticker tape and stamp used throughout the pack help to emphasise the emergency factor.

OXFAM
EMERGENCY RESPONSE NETWORK

BRIEF
Design the branding for the re-launch of Oxfam’s Emergency Partner Network to help secure £400k budgeted revenue and establish them as the go to emergency partner in a humanitarian crisis.

CREATIVE
Created a simple, but effective concept using the Oxfam logo as an ampersand, initially linking Oxfam with You, then with corporate partners when they came on board. A direct mail invitation was also designed and made. This contained a piece of a water system that the recipient would then have to assemble by working with other people at a promotional event for the Emergency Response Network.

CONCERN
COIN PACK

BRIEF
To design a mail pack around the concept of giving £1 that can provide life-saving therapeutic food to malnourished children in the world’s poorest countries.

CREATIVE
Created a pack that shows supporters the incredible impact a gift as small as £1 could make – it could save a child’s life. This was done by using intrigue with the question on the outer to get them to open it. Then a leaflet inside to give the donor some background information on what Concern do, so they understand a bit more about them and how their donation will be spent. £1 can buy 4 packets of life-saving therapeutic food.

MOUNTAIN WAREHOUSE
EMAILS

BRIEF
Design a weekly range of attention grabbing, on brand, creative emails for the ecommerce team of Mountain Warehouse.

CREATIVE
Created a wide variety of mailers with the focus being on the header slice as this is the first thing the customer sees when they receive the email. Often gifs can perform very well so here are a few examples of recent emails and also a seasonal example with products.

OXFAM
YEMEN CRISIS SOCIAL MEDIA

BRIEF
Design social media posts to create awareness and highlight the problems currently occurring in Yemen, then direct people to a petition urging the UK government to take action.

CREATIVE
Created a series of social media posts ranging from simple typographic solutions and photographic ideas, to the missed delivery postal card. This proved a very effective concept and has been one of Oxfam’s most ‘liked’ social media posts covering the crisis in Yemen.

OXFAM
COAL POLLUTION CAMPAIGN

BRIEF
Design campaign materials that aim to create awareness about the problem and then direct people to sign a petition urging David Cameron to tackle climate change and fight hunger.

CREATIVE
Created a leaflet and accompanying social media posts using powerful imagery to illustrate the issue. In a number of the items an actual coal background was used which proved very effective in getting the message across to people. Additional conceptual items were also worked on to see how adaptable the coal background could be. These included badges and placards.

HEATUS
IDENTITY

BRIEF
Design a logo and identity for a well established heating and plumbing business called Heatus, based in Milton Keynes.

CREATIVE
Created a logo and identity for the company. The client wanted the design of the logo to promote the heating work, while still retaining an element relating to the plumbing. This heavily informed the final logo, with the flame heating the house, which alternatively can be seen as a droplet providing water.

ZAKTI KIDS
IDENTITY

BRIEF
Design a logo and promotional items for Zakti Kids. This is a sub-brand of Zakti Activewear which is a clothing range for yoga, gym, ski, dance, swimming and cycling using performance fabrics that allow you to keep cool, whilst looking good.

CREATIVE
Created a logo, that out of necessity had to be adapted from the existing Zakti identity to keep in line with the rest of the brand. The result has worked very effectively with the use of lowercase lettering and orange colour helping to give it a playful feel. The mailer and homepage banner continue the use of orange along with a dynamic and active look, which are key aspects of the brand.

MOUNTAIN WAREHOUSE
FLYERS

BRIEF
Design postcards and media inserts using the new season photography with layouts and graphics that strongly represent the Mountain Warehouse brand, which also work well with the current catalogue.

CREATIVE
Created various flyers for the different clothing seasons that push the product and offer. Designed in a clear, direct and on brand way that should drive the customer towards making a purchase.

RIPPLE CONSULTANTS
IDENTITY

BRIEF
Design a logo and identity for a new consultancy company called Ripple Consultants. They help US based clients find new investors and services in Europe and the UK.

CREATIVE
Created a logo, identity and colour scheme for the company. The lower-case type for the logo was chosen to represent the company as being personable and approachable, rather than overly corporate. The website is currently under-development, but the landing page can be seen here: www.rippleco.ie

TASTES OF LONDON
IDENTITY

BRIEF
Design a new identity for Tastes, who are a successful catering business based in central London, and have been delivering corporate lunches for over 20 years.

CREATIVE
Created a new logo and label range for their range of products. The main objective was to move away from the existing navy blue colour scheme being used for the previous identity, and promote the unique corporate aspect of the company. This has been achieved with the shirt and collar.

BRISTOL BASQUE CULTURAL SOCIETY
LOGO

BRIEF
Design a logo for the Bristol Basque Cultural Society (Bristoleko Euskal Etxea), which acts as a centre-point for Basques and aims to showcase their culture to the people of the South West of the UK.

CREATIVE
Created a logo that clearly represents the two crucial elements which needed to be conveyed. The balloon relates to the world famous Bristol Balloon Fiesta, and the central swirl is called the 'Lauburu' which is a well-known symbol of the Basque country.

CIF
WHITE PAPER

BRIEF
Design a White Paper template that could be used and adapted for different layouts, and then create a design using this, around the concept of ‘Beautiful Environments’.

CREATIVE
Created the template and design for the White Paper. All imagery was sourced in relation to the brand’s guidelines on the type of photography they use across all their advertising and website.

NEWSLICE
NEWSPAPER

BRIEF
Design a newspaper with the primary aim to encourage the target audience (18-25yrs) back into reading a daily paper.

CREATIVE
Created a newspaper that presents the stories in an easily digestible circular format using a grid system that allows for a lot of flexibility in the design and layout. Newslice can be read folded up for convenience when travelling and then opened up and put on a table. It simply offers a slice of the world’s news each day.

XLN TELECOM
BROCHURE

BRIEF
Design the annual brochure for XLN, who were founded in 2002, and are currently the UK’s largest independent provider of telecom services to small business.

CREATIVE
Created the brochure based on a redesign of the previous year’s report. The primary challenge when creating the brochure was how to make it interesting and engaging for the customer to read. This has been solved by using bold colours and full-page illustrations scattered throughout.

CORNER COURT
IDENTITY

BRIEF
Design a new logo for Corner Court, the name for a new deli and coffee bar located in Wimbledon, London.

CREATIVE
Created the logo design which took the unique location of the café being on a corner quite literally and has been created with slanted text to portray this effectively.

DATA 2 STORY

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OXFAM
COMEDY NIGHT BRANDING

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ERGONOMIC SOLUTIONS

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CRUMBS
FOOD PACKAGING

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BT

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UNHCR
WINTER SURVIVAL FUND

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BANK OF AMERICA

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SCHINDLER
MAGAZINE

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PLANGLOW
IDENTITY

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SUPERFAST ESSEX
FULL FIBRE CAMPAIGN

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LABELLOGIC LIVE
LOGO

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MSI REPRODUCTIVE CHOICES

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SENSE
HOLIDAY REMINDER APPEAL

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ILLUMIUNATE TECHNOLOGIES

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OXFAM
LONDON MARATHON MAP

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OPENREACH

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MARIE CURIE
GREAT DAFFODIL APPEAL

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UK HEALTH SECURITY AGENCY

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RSPB
LEGACY CAMPAIGN: FINAL REPORT

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BLIND VETERANS UK
GIFT OF READING APPEAL

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SIX MACHINE
LOGO

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UNHCR
YEMEN EMERGENCY APPEAL

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OXFAM
EMERGENCY RESPONSE NETWORK

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CONCERN
COIN PACK

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MOUNTAIN WAREHOUSE
EMAILS

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OXFAM
YEMEN CRISIS SOCIAL MEDIA

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OXFAM
COAL POLLUTION CAMPAIGN

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HEATUS
IDENTITY

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ZAKTI KIDS
IDENTITY

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MOUNTAIN WAREHOUSE
FLYERS

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RIPPLE CONSULTANTS
IDENTITY

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TASTES OF LONDON
IDENTITY

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BRISTOL BASQUE CULTURAL SOCIETY
LOGO

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CIF
WHITE PAPER

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NEWSLICE
NEWSPAPER

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XLN TELECOM
BROCHURE

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CORNER COURT
IDENTITY

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© 2025 Peter Brown