BRIEF
To design a mail pack aimed at encouraging people to donate money to help refugee families in Jordan and Lebanon survive the worst of winter.
CREATIVE
Created a pack that tries to put the reader in the shoes of the refugees with a journal extract and accompanying article describing the conditions being faced. The pack features very bleak imagery to show how tough the situation is during the winter months. There is then a useful breakdown of what your money can buy on the back of the donation form.